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Keystone Projects

Disrupting Status Quo

TV Screens

Leveraging our Industry contacts to develop a first to market opportunity in Canada, we merged the Audience Data program with the Rogers RED addressable T.V. offering to bring something entirely new forward.

Rogers Addressable TV + Partnership (2017)


Creating a scalable campaign-management framework to enable a team of skilled SME's to support a high-volume of Canadian Auto-Dealer (SMB) clients through a consolidated platform. - TRFFK solution architecture (2017)

App Screens

A Canadian Market-First, allowing to monetize their rich audience data as a standalone revenue stream. - Audience Data Monetization (2015)

Open Work Space

Working with Seneca College to update core curriculum in their School of Business to better reflect the current needs of Canadian companies in a Ministry of Education accredited program.

Seneca College - Social Media Program Launch (2013)


Leveraging RFID technology to overhaul the 2012 Mercedes-Benz Canada Autoshow experience. A Canadian-Automotive First, the RFID installations enabled Mercedes to connect with Consumers through their social networks in real-time.

Mercedes-Benz Canada 2012 Autoshow Installation

Young Parents

The first in a series of campaigns dedicated to rebranding Mercedes as a 'Brand for Me' vs. a 'Brand for my Grandparents', we developed a virtual scavenger-hunt integrated into social media, to begin appealing to the next-generation of Affluent car-buyers.

Mercedes-Benz Canada 2011

'Drive and Seek' Campaign


Combining Mobile 'Push-Notifications' + Virtual shopping, we created a Canadian-Market First retail experience for Visa Cardholders, surfacing Visa Perks rewards incentives to shop at merchants based on physical proximity to a storefront.

Visa Canada - 2011 Back-to-School Campaign

Projects: Testimonials
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