Disrupting Status Quo
Leveraging our Industry contacts to develop a first to market opportunity in Canada, we merged the autoTRADER.ca Audience Data program with the Rogers RED addressable T.V. offering to bring something entirely new forward.
Rogers Addressable TV + autoTRADER.ca Partnership (2017)
Creating a scalable campaign-management framework to enable a team of skilled SME's to support a high-volume of Canadian Auto-Dealer (SMB) clients through a consolidated platform.
autoTRADER.ca - TRFFK solution architecture (2017)
Working with Seneca College to update core curriculum in their School of Business to better reflect the current needs of Canadian companies in a Ministry of Education accredited program.
Seneca College - Social Media Program Launch (2013)
Leveraging RFID technology to overhaul the 2012 Mercedes-Benz Canada Autoshow experience. A Canadian-Automotive First, the RFID installations enabled Mercedes to connect with Consumers through their social networks in real-time.
Mercedes-Benz Canada 2012 Autoshow Installation
The first in a series of campaigns dedicated to rebranding Mercedes as a 'Brand for Me' vs. a 'Brand for my Grandparents', we developed a virtual scavenger-hunt integrated into social media, to begin appealing to the next-generation of Affluent car-buyers.
Mercedes-Benz Canada 2011
'Drive and Seek' Campaign
Combining Mobile 'Push-Notifications' + Virtual shopping, we created a Canadian-Market First retail experience for Visa Cardholders, surfacing Visa Perks rewards incentives to shop at merchants based on physical proximity to a storefront.