Keystone Projects

Disrupting Status Quo

TV Screens

Leveraging our Industry contacts to develop a first to market opportunity in Canada, we merged the autoTRADER.ca Audience Data program with the Rogers RED addressable T.V. offering to bring something entirely new forward.

Rogers Addressable TV + autoTRADER.ca Partnership (2017)

UX

Creating a scalable campaign-management framework to enable a team of skilled SME's to support a high-volume of Canadian Auto-Dealer (SMB) clients through a consolidated platform.

autoTRADER.ca - TRFFK solution architecture (2017)

App Screens

A Canadian Market-First, allowing autoTRADER.ca to monetize their rich audience data as a standalone revenue stream.

autoTRADER.ca - Audience Data Monetization (2015)

Open Work Space

Working with Seneca College to update core curriculum in their School of Business to better reflect the current needs of Canadian companies in a Ministry of Education accredited program.

Seneca College - Social Media Program Launch (2013)

RFID-card-could-be-tapped-onto-Like-Boxe

Leveraging RFID technology to overhaul the 2012 Mercedes-Benz Canada Autoshow experience. A Canadian-Automotive First, the RFID installations enabled Mercedes to connect with Consumers through their social networks in real-time.

Mercedes-Benz Canada 2012 Autoshow Installation

Young Parents

The first in a series of campaigns dedicated to rebranding Mercedes as a 'Brand for Me' vs. a 'Brand for my Grandparents', we developed a virtual scavenger-hunt integrated into social media, to begin appealing to the next-generation of Affluent car-buyers.

Mercedes-Benz Canada 2011

'Drive and Seek' Campaign

Mall

Combining Mobile 'Push-Notifications' + Virtual shopping, we created a Canadian-Market First retail experience for Visa Cardholders, surfacing Visa Perks rewards incentives to shop at merchants based on physical proximity to a storefront.

Visa Canada - 2011 Back-to-School Campaign